Krispy Kreme

Krispy Kreme has a rich history of delicious doughnuts and gorgeous branding, but their merchandise program was in need of some new energy. Our apparel designs play in the space between a lifestyle brand and general branded clothing. We wanted the designs to be as fun to view as doughnuts are to eat.


Needless to say, that set the bar pretty high.

Throughout our creative process, Krispy Kreme’s mission statement was a guiding light: “To touch and enhance lives through the joy that is Krispy Kreme.”


We’re still bracing for the sugar crash from this fun project.

Roles & Responsibilities
  • Lettering
  • Apparel