Hoots Beer Company

We've had the joy of working with this brewery since before they even had a building. If you can believe it, the guys at Hoots wanted their logo to feature two elements: an owl, and a snake eating is own tail. You can see how that played out...

Actually, not bad.


A rising star in our charming city of Winston-Salem, Hoots Beer Co. makes magical beer for the working man. Like Airtype, the guys at Hoots have a real D.I.Y. ethic, which made for a perfect partnership. 

“ Airtype was invaluable to the development of our brand. Their logo work precisely showcased our philosophy and continues to build the unique identity that we desire. They have a team that is inspired and capable of top-shelf design work. ”
Eric Swaim
Co-Founder, Hoots Beer Co.
Roles & Responsibilities
  • Branding
  • Copywriting
  • Packaging
  • Photography
  • Print